The University of Minnesota’s Forever Green Initiative is excited to share brand-new Kernza® marketing materials, developed in collaboration with The Land Institute, KernzaCAP, and Minneapolis-based IN Food Marketing & Design.
These resources include extensive input from industry experts to support market adoption and provide reliable, consistent messaging and information about Kernza® perennial grain. They are intended to be shared widely!
Explore the marketing materials
Overview Guides - Note: the following links open in new tabs
- General Kernza® Overview: Overview of this perennial grain's benefits and unique attributes, as well as a list of suppliers.
- Kernza® Environmental Benefits Guide: Resource explaining how Kernza's root system provides ecosystem services for soil, climate, water, and wildlife.
- Kernza® Nutrition Guide: Highlights Kernza’s unique nutritional profile.
Kernza® Branding Kit, New Photography, and Point of Sale Advertising Materials: Ready-to-use marketing materials to help Kernza® businesses promote their products available upon request—contact [email protected] for these materials.
How to Use Kernza® Guides: Four technical guides—Distilling, Brewing, CPG, and Baking/Culinary—with actionable metrics for incorporating Kernza® as an ingredient.
Click the image above to explore the Makers & Manufacturers page on Kernza.org. Link opens in a new window.
Updated Website
All this and more can be found on Kernza.org, the central hub for Kernza® resources, benefits, and supplier information, which has been updated with the needs of buyers and procurement teams in mind.
These materials can be used freely by any individual or business to advance Kernza sales. If you would like to access the high-quality print files (with bleed parameters), please reach out to Katharine Chute of UMN’s Forever Green ([email protected]).
This project was completed as part of KernzaCAP, supported by AFRI Sustainable Agricultural Systems Coordinated Agricultural Project (SAS-CAP) grant no. 2020-68012-31934 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and should not be construed to represent any official USDA or U.S. Government determination or policy.
This segment of the KernzaCAP project involved close collaboration with IN Food Marketing & Design, the University of Minnesota Forever Green Initiative, the team at The Land Institute, and many experts and Kernza end-users who provided their insights and expertise to make this grain accessible to increased markets. Many thanks to the many collaborators and KernzaCAP leadership!